Old AuSable Service
It's called many things - service, customer service, the pro-shop experience. The bottom line is that there's more to a deal than dollars. We love what we do and it shows. We treat all of our customers like friends, because that's just what they are.
Let's face it, there are many sites that you can buy your fishing gear, why choose us? Just call the giant big box store and ask them what bugs are working on the North Branch? Or ask the retail clerk to go and pull the dun necks off the peg and describe the subtleties of the color for that special fly you’re tying. Or get told that you’re fly line doesn't need replacing, just a good cleaning will do, and there’s no charge today.
It’s just the way we do business… with everyone… and we sincerely thank-you for being there. Without you we can’t succeed.